In the beginning, it's all about art and the idea that it portrays. This particular piece to the left depicts mountains, waves and sun with a twister-like weather effect.

Once all the artwork for a seasonal line is complete and all placement is agreed upon, it is printed onto clear paper and then burned into the screen. Now into the spray room where the image is revealed...

Color's are selected according to the actual garment material tone. This formula guide is a great tool for this task.

The screen is mounted to the carousel, garments are placed on the block, the screen is lowered onto the garment, and a pass is struck.

The garment then passes through this pizza cooker-like oven, subjecting it to heat and air which causes the environmentally-friendly discharge agent in the ink to react.

The final product is sweet! Vibrant and full of life, ready to wear out into the world.

Wear one of these and it is pretty much a guarantee that people will be asking about it!

At last, the garment's are folded, stacked, drooled over, and boxed ready for delivery.